Staff profile
Mohammad Tajvarpour
Assistant Professor
Contact
248 Rich Hall
Mohammad.Tajvarpour@oswego.edu
Office hours
Tuesday, Thursday 12:55 - 3:45 pm
or by appointment
![](https://acquia-prod.oswego.edu/mba/sites/acquia-prod.oswego.edu.mba/files/styles/profile_pic/public/tajvarpour_mohammad.jpg?itok=Btf2FnOC)
Research
Mohammad's research focuses on the intersections of technology, innovation, and marketing. His work contributes to understanding how digital platforms and AI influence business strategies and consumer interactions.
Specialty areas:
- Crowdsourcing
- Crowdfunding
- AI and business integration
Publications
- Tajvarpour, M. H., & Pujari, D. (2023). Crowdsourcing and crowdfunding: Emerging approaches for new product concept generation and market testing. In L. Bstieler & C. H. Noble (Eds.). The PDMA handbook of innovation and new product development (pp. 367–384). Hoboken, NJ: John Wiley & Sons.
- Tajvarpour, M. H., & Pujari, D. (2022). Bigger from a distance: The moderating role of spatial distance on the importance of traditional and rhetorical quality signals for transactions in crowdfunding. Decision Support Systems, 156, 113742. https://doi.org/10.1016/j.dss.2022.113742
- Tajvarpour, M. H., & Pujari, D. (2022). The influence of narrative description on the success of crowdfunding campaigns: The moderating role of quality signals. Journal of Business Research, 149(May), 123–138. https://doi.org/10.1016/j.jbusres.2022.05.012
- Tajvarpour, M. H. (2022). The Effects of Different Dimensions of CSR Orientation on Success and Willingness to Pay for New Products: Evidence from Kickstarter!. In Dealing with Socially Responsible Consumers: Studies in Marketing (pp. 279-296). Singapore: Springer Nature Singapore. https://doi.org/10.1007/978-981-19-4457-4_16
Conferences
- Tajvarpour, MH (2023), “ChatGPT and AI Tools: Advancing Teaching and Research”, 18th Business Research Consortium (BRC), April 2023
- Tajvarpour, MH and Shekari, S (2022), “The Duality between Green Product Production and Consumption: The Tale of Common Antecedents”, 17th Business Research Consortium (BRC), April 2022
- Tajvarpour, MH and Pujari, A (2021), “Rhetoric-Based Signals of Quality and Narrative Meaning in Crowdfunding Campaigns for New Ideas: Evidence from Kickstarter”, American Marketing Association (AMA), August 2021
- Tajvarpour, MH (2021), “The Curvilinear Effect of Cultural Distance on Trade of New Products/Ideas”, Global Research Conference in Marketing and Entrepreneurship (GRCME), July 2021
- Tajvarpour, MH and Pujari, A (2019), “The Interaction of Quality Signals and Project Narrative in Affecting Crowdfunding Performance of Innovative Projects”, Journal of Product Innovation Management Research Forum (JPIM-RF), Orlando, FL, USA, November 2019
- Tajvarpour, MH and Pujari, A (2019), “Does Geographic Distance Strengthen the Effects of Positive Psychological Capital Language and Quality Signals? Evidence from Crowdfunding Campaigns”, 52nd Academy of Marketing Conference, London, UK, July 2019
- Tajvarpour, MH and Pujari, A (2018), “A Closer Look at Success Factors of Crowdfunding Campaigns, the Role of New/Returning Backers and Geographical Location”, Journal of Product Innovation Management Research Forum (JPIM-RF), Chicago, IL, USA, November 2018
- Tajvarpour, MH and Pujari, A (2018), “Role of Brand Category on Perceived Technological Innovativeness and Design in Wearable Technology Products”, R&D Management Conference, Milan, Italy, July 2018
- Tajvarpour, MH and Pujari, A (2017), “When in Canada do as Canadians do! Investigating normative and informational influences on purchasing bio-based products”, American Marketing Association (AMA), San Francisco, CA, USA, August 2017
- Tajvarpour, MH and Pujari, A (2017), “Entrepreneurial Marketing for Small Business Ventures: Is Crowdfunding a Method of Financing Capital or Creating Customer Base?”, American Marketing Association (AMA), San Francisco, CA, USA, August 2017
- Tajvarpour, MH and Pujari, A (2016), “Crowdfunding as a Prediction Market for New Products”, Product Development and Management Association Research Forum (PDMA-RF), Atlanta, GA, USA, October 2016
- Tajvarpour, MH and Pujari, A (2016), “Openness of Innovation Alliances and Abnormal Return from Pre-announcements and Announcements of New Products”, Marketing Research Symposium, Waterloo, ON, Canada, April 2016
Awards and honors
- Curriculum Innovation Grant (ChatGPT for Business)
- Penfield Library College Impact Collections Grant (two times)
- TIP Grant - Consumer Neuroscience Lab (with Irene Scruton, David McLain, Daniel Truong)
- Individual Development Award from UUP
- Early Start Program Grant (ESP).
- Institute for Global Engagement (IGE) Internationalization Award
- Faculty Scholarly Creativity Activity Grant
- Academic Leadership Award, DeGroote School of Business, McMaster University, Canada
- International Excellence Award, DeGroote School of Business, McMaster University, Canada
- Ontario Graduate Scholarship, Ontario, Canada
Performances and exhibitions
News and Media
- SUNY Oswego MBA students apply skills from ChatGPT course to professional careers. WRVO Public Media, NPR Member Station. https://www.wrvo.org/2023-08-31/suny-oswego-mba-students-apply-skills-from-chatgpt-course-to-professional-careers
- SUNY Oswego offering first ChatGPT business course. WRVO Public Media, NPR Member Station. https://www.wrvo.org/business/2023-06-12/suny-oswego-offering-first-chatgpt-business-course
- Tea for Teaching Podcast (2023), AI in the Curriculum. https://teaforteaching.com/319-ai-in-the-curriculum/
Education
- PhD, Business Administration, McMaster University, Canada
- MBA, Sharif University of Technology
- BSc, Electrical Engineering, Shiraz University of Technology
Classes taught
Spring 2024:
MBA 514 - Marketing Management
MKT 375 - Marketing Research
Summer 2024:
MBA 514 - Marketing Management
MBA 590 - T: ChatGPT for Business